Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result
YoungUpstarts
JANUARY 3, 2019
A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. Assessing value is not as simple as you think, and many B2B companies get this wrong. Due to the free-flow of information, buyers have become fiercely independent.
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