ConversionXL

AUGUST 1, 2017

Martin talk about this in HBR : “A driving reason to choose the leading product in the market, therefore, is simply that it is the easiest thing to do: In whatever distribution channel you shop, it will be the most prominent offering. We can say the same thing for B2C products, for example, HeadSpace. Lafley and Roger L. Conclusion.

Customer 114

Customer Retention B2C Programming 114

Mike Michalowicz

FEBRUARY 11, 2013

Also offer discount coupon codes to twitter members. Blog tours are like book tours, but without all the flying and cheap hotels and fast food temptations. Point your readers to each blog site that reviews your product. Get a Twitter account in your business name. This has worked very well for me. Leverage Linked-In.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

AUGUST 1, 2017

Martin talk about this in HBR : “A driving reason to choose the leading product in the market, therefore, is simply that it is the easiest thing to do: In whatever distribution channel you shop, it will be the most prominent offering. We can say the same thing for B2C products, for example, HeadSpace. Lafley and Roger L. Conclusion.

Customer 91

Customer Retention B2C Programming 91

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., Stanford B-School case on Jive Software by Mark Leslie and Mark Stevens.

Sales 50

Sales Technical Review Software Review B2B 50

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Don't copy me.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JUNE 16, 2022

Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi. In his book, Influence: The Psychology of Persuasion , Dr. Robert B. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. look at that person, give them a hug, then mark them in your book as enemy using red ink. If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution.

Analytics 141

Analytics Metrics Mobile DC 141