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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. By campaign of first order. Marketing campaigns and promotions. Data-driven marketing tailors marketing campaigns to consumer behavior. So which are most important?

Retention 126
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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

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[Review] Taking Down Goliath

YoungUpstarts

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

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Startups: It’s not Thelma & Louise

Austin Startup

Given my background in the data-driven world of political campaigns, I know it’s all about the #s (you win or lose on Election Day given your win #?—?you swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) Lean into it.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Opinion: Noonan: The Romney Campaign Needs a New CEO. Most Emailed Feed. Consumer Services (B2C). Write to Deborah Gage at deborah.gage@dowjones.com. Copyright 2012 Dow Jones & Company, Inc. All Rights Reserved.

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Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " For most of you, Login-ID might just be an account someone created on the web or a email address that someone used to sign up for your mailing list. That is for governments, companies and you to decide. Switch to 1.

Metrics 60
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Is Emotion Necessary To Make More Sales?

ConversionXL

Because this takes more time to communicate, you’d likely use long form pages or even better, an email drip campaign to communicate over a longer period and properly tune their emotions to a place where they feel empowered (not pressured) to solve the problem. Overall, the campaign would involve a lot of text.

Sales 126