B2C Channel Email Government 
ConversionXL
FEBRUARY 12, 2019
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. They analyzed their traffic and retention and realized that channels like Google Ads brought low-quality traffic and little brand loyalty. Sooner or later, relying on new customers will break you.
Austin Startup
JULY 12, 2010
They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. And Gmail doesn’t own my emails — though it does use them to improve the relevance of the ads it serves me. And as a user, speak up!
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YoungUpstarts
FEBRUARY 23, 2015
Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels. Email Marketing.
Austin Startup
JANUARY 21, 2018
The UK government has some excellent initiatives to draw Aussie businesses to the UK, and a big impetus is to create jobs there. When we weren’t together we were on our “random subject” Slack channel for insomnia chat, discussions on how to find coffee (and each other!), some amazing entrepreneurs, who just happen to be women.
Occam's Razor
FEBRUARY 28, 2017
For most of you, Login-ID might just be an account someone created on the web or a email address that someone used to sign up for your mailing list. That is for governments, companies and you to decide. In these cases of Login-ID you don’t have the tie to a human like above, but it is still better than cookies! Switch to 1. Times 1000.
Cracking the Code
OCTOBER 10, 2008
For a more detailed explanation of CMRR and how it’s calculated, you can signup to receive David Cowan’s whitepaper Measuring Growth Businesses with Recurring Revenues at www.bvp.com/saas or send an email to saasvc@bvp.com. Philippe Botteri. Bessemer SaaS Law #5.
Occam's Razor
NOVEMBER 18, 2014
At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! If you have an opportunity to do volunteer work for government agencies, please take the opportunity.
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