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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce?

B2B 48
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How to Improve Profit by an Average of 11.1%

Austin Startup

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. The results were even more dramatic : a 1% pricing improvement delivered >15% potential increase in operating profit. You simply can’t address price without the others.

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Selling a Line of Business

OnlyOnce

one is B2B, the other is B2C). Business has its own culture and operations and “a life of its own&#. Conversely, here are some of the reasons why a divestitures of a business unit might stall or fail: Lack of a very compelling story as to why you’re selling the business unit. are buttoned up before the process starts.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. – Music!

Web 164
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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search.

Mobile 103