ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JANUARY 20, 2010

So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

SEPTEMBER 10, 2012

What’s more important, traffic or conversions? Unless you’re in the pageview business, what you should first and foremost care about is conversions. Conversions take place when targeted traffic meets relevant offer. The data you need to know depends on the product and whether you have a B2B or B2C business.

Audience 122

Audience Analytics B2B eCommerce 122

crowdSPRING Blog

APRIL 6, 2015

Every business, whether B2B or B2C has to bring in customers. Some businesses (think subscription-based services) will generate meaningful revenue month in and month out from each customer, while others (think swimming pool installers) might sell an average customer one pool over the entire span of that relationship. Conversion Rate.

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), By not focusing on just the digital conversions.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JULY 8, 2016

All of that data is now being used for website personalization in an effort to increase conversions. In case you’re unfamiliar, personalization is the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel. The Current State of Personalization.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. No, the first 2% is more valuable in terms of revenue. We don’t know how the systems we use calculate conversion rate. E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140