Remove B2C Remove Customer Remove Reputation Remove Retention
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Increase Repeat Purchases with Cohort Analysis

ConversionXL

The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. The second type is winning. mobile purchasers).

Retention 126
article thumbnail

The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events.

article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
article thumbnail

Manage Your Clients’ Expectations in 3 Easy Steps

Up and Running

When consultants, designers, and developers do this, they may be thinking that it’s in the best interest of the relationship, but it often does more harm than good and results in lower retention rates and fewer referrals. They understand that earning and retaining customers starts with inspiring confidence. Maintain communication.

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

You should be dedicating resources to encouraging each new and existing customer to increase their spending. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

B2B 129