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2023-2024 B2B SaaS Benchmarks

VC Cafe

I also recommend checking out my post on conversion, retention and churn benchmarks for various business models (B2C subscription, marketplaces, etc). Metric Unremarkable Good Excellent Outlier ARR <$500k $500k-$1.5m $1.5m-$2.5m >$2.5m Always happy to connect with pre-seed founders and provide VC friendly feedback.

B2B 78
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

There are goals set for marketing, but our sales team also relies on more traditional tactics like networking, cold calling, going to events, getting word-of-mouth referrals and those types of leads, so they’re not as dependent on marketing yet. EM: My rule of thumb is to look at the length of the sales cycle.

Marketing 120
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Looking for your summer internship? Look no further.

Austin Startup

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. To Apply: Email your resume or detailed LinkedIn profile & short description of why you’re interested in startups, particularly JustLegal, to rc@justlegal.com.

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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

The creators are suddenly in need of tools that were previously mainly available to companies at the enterprise level: Manage payroll Hold virtual events Edit and create quality content Advertise Sell Customer success Loans/ insurance/ Financing needs.

B2B 167
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. For example: Create demo videos that answer every likely sales question. List the common sales objections that come up in the sales cycle, and provide answers to these on the web site.

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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). LinkedIn (not great for B2C). Track Sales Wisely. Seasonal and Events.

PPC 48
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Why You Should Start Marketing the Day You Start Coding

Software By Rob

at 1:20 pm Some evidence supporting your example: [link] (How Mint.com Beat Wesabe from Mint’s perspective) &# We spent a ton of time holding online chats, went to events (like twiistup la, finnovate) and connected with the entire personal finance community. But I didn’t limit that comment to B2C software. Think about this.