Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] Whereas b2c, I mean m and MS has had a, has a community, right? Thanks for having me.

Community 81

Community Framework Advisory Board Viral 81

Duct Tape Marketing

FEBRUARY 27, 2015

It’s not your brand name. It’s stayed with me through the years while working with B2B and B2C clients. “A It creates in the mind of the prospect the perception that there is no product on the market quite like your product.” – Al Ries. Branding Georgia Gallagher Georgie Gallagher' What is a brand?

Georgia 28

Georgia B2C B2B Small Business 28

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Compare that to Georgia-Pacific. Don’t stretch their short-term memory; put field names outside of the form.

B2B 73

B2B Design Matching Search 73

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

online.wsj.com

SEPTEMBER 23, 2012

Consumer Products. Paper & Forest Products. NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Consumer Services (B2C). Domain Name/Basic Site. Tobacco Products.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107