Board Effect
FEBRUARY 16, 2022
A poorly managed crisis could cost your nonprofit its reputation, yet developing a solid PR crisis management plan could help maintain the public’s trust through the worst possible crisis. An excellent place to start board discussions about PR crisis management planning is by defining a crisis. What’s the Worst That Could Happen?
Steve Blank
MARCH 15, 2017
I had taken the job of VP of Marketing in a company emerging from bankruptcy. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink.
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Both Sides of the Table
APRIL 19, 2011
I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program?
Both Sides of the Table
APRIL 26, 2016
Poorly calculated LTVs can become BVs (bankruptcy values). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.
The Startup Magazine
FEBRUARY 24, 2020
Stability can be hard to define, but there’s a wide variety of things that lenders might assess when mulling the prospect of giving you a loan; the stability of your residential situation, for instance, could determine if you get a loan by proving to lenders that you’re unlikely to skip town and move elsewhere before your brand can turn a profit.
YoungUpstarts
FEBRUARY 11, 2020
Revenue dropped and bankruptcy loomed as a real possibility. She is the CEO of EMSI Public Relations, a top public relations firm that provides PR and social media services to businesses, professional firms, entertainers and authors. My firm, like many businesses, endured tough economic times after the 9/11 attacks.
YoungUpstarts
JULY 2, 2020
And this mercilessly pushes them toward the bankruptcy. And the reason behind its bankruptcy will be obscured sales. Elvira Gavrilova — a business expert, marketing expert, and PR strategist. The marketing expert emphasizes that the business goal is profit-making. And it can be achieved through sales only.
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