ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).
ConversionXL
OCTOBER 23, 2012
Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. I run tests on my own blog all the time. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! We then put most of the text from the front page to other pages.
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ConversionXL
OCTOBER 20, 2015
In the study, Corcentric tested their CTA copy, changing it from “Get a Demo” to “Free Demo.” The variation with “Free Demo” emerged as a winner with an increase of 99.42% in the click-through rate. Buy Tax Free” increased clickthrough rate by 49.85%. One recent case study was published by VWO. The results?
ConversionXL
NOVEMBER 22, 2016
You can even be a heavily commerce-based organization, like Edelman, but how do you measure success on a website where you can’t buy anything, or even request a demo or collect leads? Usabilla’s User Experience blog. User Testing’s blog. They don’t consciously choose how to measure them. MeasuringU.
ConversionXL
APRIL 11, 2016
Using video demos on product pages increased Zappos’ sales by up to 30%. For example, a video on the “about me” page of a lifestyle blog vs. just an image. Think of this the way you think of blogging. Each video is named the way a blog post might be. Visit another page or blog post. Visitor familiarity.
ConversionXL
SEPTEMBER 15, 2016
If everyone else is offering a free demo, offer a better value. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). This report will essentially tell you how you compare to the competition. Of course, you can do some manual recon as well.
ConversionXL
MAY 2, 2018
Track the effectiveness of those emails (open, clickthrough and conversion rates). Look at how short our demo request form is: I’ve seen stores ask for shipping addresses for digital downloads. If they complete the purchase somewhere else, it’s over. We do something similar at CXL Institute. Just stick with the essentials!
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