Bootstrapping Sales SEO Viral 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
"We're better than everyone else at SEO.". "A We're putting a 'Retweet' button inside the product to encourage viral growth.". WhenBusy is a bootstrapped startup that lets people schedule meetings with you in currently-available time-slots without you having to share your calendar [disclosure: I'm an advisor].
Software By Rob
FEBRUARY 2, 2011
Long Half-life – SEO, email subscribers, RSS subscribers, Facebook fans (in some instances). Given the above we can gather some interesting realizations: Realization #1: If you’re bootstrapping, don’t plan to advertise. They’re “new,&# “revolutionary&# and “viral.&#
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Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. Recurring revenue is the holy grail for bootstrappers, as we’ll discuss later in this post, but it can also be a major obstacle to making a sale.
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. Getting those initial early sales is a big win. Here’s how it works: Step 1: Your First Product. all at once. Lifetime value.
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. Recurring revenue is the holy grail for bootstrappers, as we’ll discuss later in this post, but it can also be a major obstacle to making a sale.
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