Remove Boston Remove Customer Development Remove Sales Remove Software
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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? For software, we have many - you can enjoy a nice long list on Wikipedia. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This is a common mistake.

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Ardent 1: Supercomputers Get Personal

Steve Blank

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend.

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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Kayak is great Boston-area success story. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. The problem stems from selling each customer a custom one-time product. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. They are closing orders.

Customer 167
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Getting out of the building…by staying in the building!

Steve Blank

understand who their core and tertiary customers are, and the sales and marketing process required for initial clinical sales and downstream commercialization. It will serve as a test bed for software, services and other technologies to improve the clinician/patient dynamic as well as improving workflows in the clinic.

San Diego 265
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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

They just assumed it was the way software companies worked. Unfortunately, threats work a lot better at incentivizing people to CYA than getting them to write quality software. When I first encountered agile software techniques, in the form of extreme programming , I thought I had found the answer. Sound good? It didnt work.

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Lessons Learned: Product development leverage

Startup Lessons Learned

So we tried to craft a strategy that would give us the product development leverage we needed to serve all customers. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. At no time did IMVU ever employ more than three full-time 3D artists.