Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Steve Blank
FEBRUARY 11, 2010
The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers. VP of Sales – “Sure.”
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Steve Blank
OCTOBER 5, 2009
I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend.
SoCal CTO
JUNE 9, 2010
Kayak is great Boston-area success story. Through advertising or direct sales, these sites harvest intent. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. They’re deep into Customer Development ,” he said.
Startup Lessons Learned
APRIL 14, 2009
For a startup, having great sales DNA is a wonderful asset. The problem stems from selling each customer a custom one-time product. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. They are closing orders.
Startup Lessons Learned
SEPTEMBER 12, 2008
In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Amazon PostRank
Startup Lessons Learned
SEPTEMBER 15, 2008
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
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