Remove Burn Rate Remove Channel Remove Metrics Remove Viral
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No Accounting For Startups

Steve Blank

What’s the distribution channel? Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Startups need different metrics than large companies. Viral Acquisition Ratio. Web Metrics. How do we price and position the product?

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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? 500 Startups created a helpful primer on key B2C metrics.

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Lessons Learned: Don't launch

Startup Lessons Learned

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated.

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The Three Benefits Of Nailing Before Scaling

YoungUpstarts

By saturating one market or sub-market at a time, we started building the best marketing channel there is: word of mouth (WOM). We created virality in small pockets, such as Venice Beach, California, and the virality spilled over to the next pocket, Santa Monica.