Business Model California Channel Customer Development 
Steve Blank
AUGUST 31, 2009
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. The greatest risk in startups —and hence the greatest cause of failure—is not the technology risk of developing a product but in the risk of developing customers and markets.
Steve Blank
MAY 9, 2017
I lived through the time when working in my first job in Ann Arbor Michigan we had to get out a map to find out that San Jose was not only in Puerto Rico but there was a city with that same name in California. What we’ve learned is that while companies execute business models, startups search for a business model.
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Startup Lessons Learned
MAY 9, 2012
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model.
Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We had validated our new assumptions by a set of orders, and we had pivoted on our business model.
Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.
Steve Blank
JULY 2, 2009
Ps: my limited perspective comes with self recognition of a lack of hands on experience always enjoy it when I stop in to read here Steve Reply Aamir , on July 2, 2009 at 10:18 am Said: Awesome post Steve… but isn’t drawing the business model for a gaming company going to be easy? Make game, market, sell, profit?
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