Business Model California Engineer Vertical 
Steve Blank
APRIL 10, 2009
One of the things he mentioned was that when it came to decision-making he still tended to think and act like an engineer. Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. The same is true in your company.
Steve Blank
AUGUST 31, 2009
The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) release of the product.
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Steve Blank
JUNE 25, 2009
Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.) Their engineers hated us. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.
Steve Blank
SEPTEMBER 17, 2009
Market Type Integral to the Customer Development model is the notion that Market Type choices affect the way the company will deploy its sales, marketing and financial resources. In the first two steps of Customer Development, even an infinite amount of cash is useless because it can only obscure whether you have found a market.
Reid Hoffman
SEPTEMBER 8, 2020
Needless to say, this isn’t a business model that works in the pandemic world. Frequently, however, you need to pivot your business model and find new ways to make money. Business model evolution is the rule, not the exception. We had engineering specialists and felt we had this unique technology.
Steve Blank
JULY 2, 2009
Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. I remember thinking, “What a disappointment one of the smartest engineers I know and he is going to waste his time making games.”
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