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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.

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Not All Those Who Wander Are Lost

Steve Blank

Categories and indexes on the web pages aren’t quite the right metaphor or substitute for random access. After I retired, I began teaching Customer Development , a theory of how to reduce early stage risk in entrepreneurial ventures. The first time I taught the class at the Haas Business School, U.C.

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 244
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Innovation, Change and the Rest of Your Life

Steve Blank

The second thing that’s changed is that we’re now Compressing the Product Development Cycle. In the 20 th century startups I was part of, the time to build a first product release was measured in years as we turned out the founder’s vision of what customers wanted. Not kind of wrong but going out of business wrong.

Restful 222
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Crisis Management by Firing Executives – There’s A Better Way

Steve Blank

Notice that the traditional product introduction model leads to a product launch and the execution of a revenue plan. The revenue numbers and revenue model came from a startups original Business Plan. that make up a business model. We were changing the business model when we changed executives.

Burn Rate 247
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Lessons Learned: When NOT to listen to your users; when NOT to.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Thats what business is designed to do.