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Steve Blank
AUGUST 31, 2009
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. The Focus on Execution Versus Learning and Discovery The product development model assumes that customers needs are known, the product features are known, and your business model is known.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. What plan says that?
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Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.
Steve Blank
JUNE 3, 2009
Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. The Customer Development Process I teach and write about is designed to do just that. However, for the Web 2.0
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Entrepreneurs put together their funding presentation by extracting the key ideas from their business plan, putting them on PowerPoint/Keynote and pitching the company – until they get funded or exhausted.
Steve Blank
OCTOBER 31, 2014
However, most countries don’t have sufficient population to support scale with just their local market and ultimately need to be global players – from day one. Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. (Obviously this depends on industry and application.)
Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We consciously didn’t ask potential customers to sign a Non-Disclosure Agreement (NDA).
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