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How to Measure Small Business Website Performance

Up and Running

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Mobile-first.

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Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. It allows you to analyze your SRT, monitor your pages, and test your site’s speed on a mobile device. Google has used SRT as a ranking factor for about a decade.

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How to Conduct an SEO Audit for Your Business Website on a Budget

Up and Running

However, there are some areas you can look to take on internally which can free up who you hire to carry out other important tasks and more technical aspects of SEO work. These audits can help to inform you about the work needed on your website, content gaps, keywords you should be targeting, as well as technical issues on the site.

SEO 85
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

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How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. Using a technical SEO audit to improve your SEO performance. Think of a technical SEO audit as a website health check.

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Transcript of Why Page Speed Matters on Your Website

Duct Tape Marketing

There was tons of metrics there and I know there’s a lot of marketeers listening. So I will basically give you one metric, that we used within Google while we were working with Google’s biggest clients, and that is the speed index. And there seems to be a significant difference in the mobile load versus desktop.

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How to Analyze SERPs to Win Big in Rankings

ConversionXL

The SERP is even more challenging to break into on mobile, which features two ads above all else: SERP analysis like this can help you gauge the potential organic traffic from a query before you start creating content (or, if necessary, how to tweak existing content). Page-level link metrics like Moz Page Authority or Ahrefs URL Rating.

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