ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: . Don’t have any?

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching Campaign San Francisco 48

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

FEBRUARY 3, 2017

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. PPC – 29.88%.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

AUGUST 11, 2015

Social Media Performance Analysis. Campaign Cost Analysis. Social Media Performance Analysis. Let's say you want to analyze your social media performance. You can, and should use it though as a part of your Social Media Marketing strategy. Campaign Cost Analysis. Hostname [Domains with your GA code].

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Now you know both keywords to include into your SEO and PPC awesomization strategy, and the landing pages and experience to fix.

Metrics 60

Metrics Analytics Non-Compete Search 60