California Channel Public Relations Sales 
Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for PR.
SoCal CTO
OCTOBER 14, 2009
Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Maybe that would make sense as a marketing channel. What networking events in Los Angeles or Southern California do you go to? Hey, radio.
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Hearpreneur
APRIL 9, 2017
The Carson, California company employs about 800 people in its 4 Southern California plants. I started a business when the salon where I was going to rent as a young esthetician wanted to charge me a percentage of my retail sales. Thanks to Kirt Webster, Webster Public Relations ! Image Credit: Nancy Reagan.
Steve Blank
AUGUST 27, 2009
Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. After that there’s a discussion of how the product will reach the customer and the potential distribution channel.
Steve Blank
NOVEMBER 2, 2009
The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. These are great, but they are not repeatable by a sales organization.
Steve Blank
MARCH 19, 2009
Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. I knew we were selling through a multi-level indirect sales channel. That’s a mouthful to say that our sales people didn’t sell our products directly to a customer.
infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.
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