ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. In the future, the channel fee will, perhaps, go down. To learn more, you can check out some of the videos here.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Startup Lessons Learned

MAY 9, 2012

In the kelp beds off the coast of Southern California, one can find thousands of species of fish, but two of the most sought after by commercial fishermen are the California Halibut and the White Seabass. Maybe you’ll be hunting on a reef with a spear gun for 20lb groupers (B2B sales at a conference)?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model? before you ship.

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Maybe that would make sense as a marketing channel. What networking events in Los Angeles or Southern California do you go to? Hey, radio.

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

Steve Blank

MAY 22, 2009

———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. This is worthy of an open and honest discussion with sales up front. And inviting to the booth/dinner/private demo.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

ConversionXL

FEBRUARY 26, 2014

Ask your sales team: How do different product categories do throughout the year? What days are the sale staff present? Learn the release schedules for new products, new content, new campaigns within other channels. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content?

PPC 111

PPC Widget Campaign Technical Review 111

Steve Blank

DECEMBER 7, 2009

The initial hypothesis for Epiphany (from my much smarter partner Ben ) was that as departments in the enterprise (manufacturing, finance, customer support sales) became automated, the marketing department would eventually get its turn. This is more challengine than it appears, and method of insulation is supporting varied input channels.

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

Hearpreneur

DECEMBER 11, 2022

The fact that we have been able to overcome the pandemic blues, improve our market outreach, make some well-timed hires and increase our baseline sales (over 30%) is something I am most proud of in 2022. I was born and raised in Mexico but currently, I live in beautiful San Diego California. Photo Credit: Brian David.

Entrepreneur 114

Entrepreneur San Diego Australia Employee 114

Steve Blank

JUNE 6, 2016

Prior to his investing and advisory career, Evangelos spent 20+ years in high-technology industries, in executive roles spanning operations, marketing, sales and engineering. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. He was the CEO of two startups. Want to be a guest on the show?

Silicon Valley 120

Silicon Valley Entrepreneur Fractional CTO Analytics 120

Steve Blank

APRIL 2, 2009

Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks. We were constantly creating metrics [.] there were words of encouragement on the package.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Hearpreneur

APRIL 9, 2017

The Carson, California company employs about 800 people in its 4 Southern California plants. I started a business when the salon where I was going to rent as a young esthetician wanted to charge me a percentage of my retail sales. CedarLane offers a wide variety of all-natural fresh and frozen, ready-made meals.

San Diego 115

San Diego Entrepreneur Software Review Southern California 115

ReadWriteStart

SEPTEMBER 3, 2010

Originally from California, she now lives in Paris, where her involvement in the vibrant startup scene keeps her from spending too much time in the bakeries. so it shouldn't be long till they hop across the Channel. Vente-Privée is a retail site selling designer products at invitation-only online sales. The Funding.

France 163

France Technical Review Incubator Early Stage 163

crowdSPRING Blog

FEBRUARY 6, 2013

If we zoom even further, we see that the strongest interest in content marketing is found in two major startup markets – the East Coast and California. That shouldn’t be surprising – many startups are effectively using content marketing as their inbound sales strategy.

Small Business 94

Small Business Marketing North America Distribution 94

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. In Venice, California they opened a “Parachute Hotel” that let consumers experience the product for a night in a world-class location.

Curation 296

Curation Los Angeles Differentiation Channel 296

ReadWriteStart

OCTOBER 27, 2011

The 1M/1M Channel on Stanzr. It is also an excellent platform to address the questions from prospects and help clarify issues and objections for any sales process, which is one of the primary ways Voluble is seeing some of its major early customers using it. Taariq Lewis, the founder of Voluble, is a 1M/1M premium entrepreneur.

Entrepreneur 116

Entrepreneur San Francisco Technical Review New Jersey 116

Steve Blank

MAY 11, 2009

We had seen the reactions of people playing with the prototypes in our lab and when we demo’d it to our sales force. Since we had gotten out of the software business when we came out of Chapter 11 , and our sales channel didn’t know what to do with software, we licensed ReelTime to Adobe. We knew something our CEO didn’t.

Video 164

Video Silicon Valley RSS California 164

Ben's Blog

NOVEMBER 15, 2010

New York, California different toilet, same s#@t. They tell me how the old expensive Rolex wearing sales forces are a thing of the past and, in the future, companies will “consume” enterprise products proactively like consumers pick up Twitter. Excellent enterprise sales reps will guide a company through their own purchasing processes.

Customer 78

Customer Technical Review Silicon Valley Internet 78

Brandanew

FEBRUARY 15, 2016

Or simply be convinced to buy if you’re offering a product for direct sales. Most of the times the step from conviction to conversion is a big leap in the sales funnel. Share the same stories consistently on all your channels from social media to blogs to emails to physical retail (YES!) Build trust and share social proof.

Product 100

Product Michigan B2B California 100

YoungUpstarts

AUGUST 15, 2012

Companies with successful employee cultures understand that their business goals go beyond increased sales and customer service ratings, and that employees are an important vehicle for meeting a vision. Clear channels of interpersonal communication among and between employees are necessary to create culture in the first place.

Texas 168

Texas California New York Channel 168

mashable.com

OCTOBER 16, 2010

San Diego, California) Jobs Comentum is a dynamic and cutting edge company.Be Unfortunately, none are very focused on Florida (California and New York are the top two destination). How iPad Magazine Sales Stack Up [REP. How long that will last is another question entirely. Its Not Just Facebook: MySpace Trans.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

thenextweb.com

OCTOBER 17, 2011

In California? Sesame Streets YouTube Channel Hacked. Apples first weekend iPhone 4S sales surpass 4 million. Part of The Next Web family. Energy Goes Social On Facebook. Grammy CMO spells out social media savvy. Reprise for iOS makes iTunes look ugly. All Stories. Top Stories. Daily Dose. Design & Dev. Entrepreneur.

Social Media 67

Social Media Stealth India Startup 67

Startup Lessons Learned

JULY 22, 2020

Digital Response (USDR) CalFresh Onward California Center for Urban Education about Sustainable Agriculture (CUESA) "President Franklin Delano Roosevelt and the New Deal, 1935-1944" SF New Deal donation/volunteer page Transcript for Out of the Crisis #15: SF New Deal Eric Ries : This is Out of the Crisis, I'm Eric Ries.

San Francisco 60

San Francisco Government Technical Review Community 60

Steve Blank

AUGUST 27, 2009

Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. After that there’s a discussion of how the product will reach the customer and the potential distribution channel.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

APRIL 28, 2011

Last week the teams were testing their hypotheses about their Channel (how a company delivers its value proposition (i.e. If this had been a real startup rather than a class we would have had the team test many more variants on customer segment, revenue models, channels, etc before such an extreme move.). Week 7 of the class.

Revenue 213

Revenue West Virginia Oklahoma Oklahoma City 213

Steve Blank

SEPTEMBER 10, 2009

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) They never understood Market Type. Why does Market Type matter?

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Steve Blank

JUNE 8, 2009

Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, Product Development, etc.) For example, How does sales differ from one market to another? Sales – What Channel to reach the customer? Customers – Who are the Users?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Steve Blank

SEPTEMBER 17, 2009

Market Type Integral to the Customer Development model is the notion that Market Type choices affect the way the company will deploy its sales, marketing and financial resources. In Customer Validation it is when you have enough early sales to declare that you have discovered a repeatable and scalable sales process.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

www.usatoday.com

JULY 16, 2012

Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Privacy Notice/Your California Privacy Rights. Visit our Partners: USA WEEKEND. Sports Weekly. Travel Tips. Contact us. Ad Choices.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Venture Chronicles

APRIL 26, 2010

yeah, it’s a parallel web that allows data in/out only through authorized channels. The California PUC has ordered utilities to give up data collected from “smart meters&#. The iPad could cripple sales of in vehicle DVD systems … is there anything the iPad can’t do?

Technical Review 38

Technical Review America California Channel 38

ReadWriteStart

MAY 12, 2011

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. Then Taariq Lewis from San Francisco, California, presented Stanzr, a lightweight online events platform specifically focused on moving qualified leads generated through webinars towards a close.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

mashable.com

OCTOBER 27, 2010

Topics are divided into IT, marketing, sales, finance, customer service, operations and human resources sections, which makes it easy to search for the latest discussions on your interest area. View More » Jobs VP of Sales at Mashable (New York, Ne. Facebook Gets Its First Non-Profit Gi. Procter & Gamble Launches Widget to C.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Duct Tape Marketing

JUNE 16, 2022

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. So borrowing the infrastructure of others to, to gain dominant access to the sort of warm sunshine of sales and, and all the things that we're looking for, just sales and exposure and so forth.

Technical Review 76

Technical Review Naming Networking Washington 76

mashable.com

OCTOBER 16, 2010

Unfortunately, none are very focused on Florida (California and New York are the top two destination). How iPad Magazine Sales Stack Up [REP. The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship. How long that will last is another question entirely.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

Steve Blank

NOVEMBER 2, 2009

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. These are great, but they are not repeatable by a sales organization.

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

AUGUST 20, 2009

Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. Me – “So what’s the problem?” We only have 20 customers, and Large Company x has millions.”

Silicon Valley 181

Silicon Valley Startup RSS Customer Development 181

Up and Running

SEPTEMBER 26, 2014

I had a lot of inventory and no productive sales channel to sell it. The graceful design of the Golden Gate Bridge draws your eyes from the ocean up toward the California sky. A very big winery had me complete 100 paintings of their five Sonoma vineyards, and then they decided not to bother to host me at wine tastings.

San Francisco 117

San Francisco Italy Warrant Architecture 117

Duct Tape Marketing

AUGUST 4, 2022

She teaches a Digital Marketing course (virtually) at the University of California in Irvine. She teaches a digital marketing course at the university of California in Irvine, and is also the author of a new book. Recently, they did a show on the four day work week. Is this, I, this notion of thinking conversations, not campaigns.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89