Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In the next few posts that follow, I’ll describe how thinking of a solution to this model’s failures led to the Customer Development Model – that offers a new way to approach startup sales and marketing activities.

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Up and Running

AUGUST 21, 2014

Now, you can create a benefit corporation in: Arkansas, California, Colorado, Delaware, Florida, Hawaii, Illinois, Louisiana, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia, and Washington D.C., with many more states in the pending legislation phase.

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Steve Blank

AUGUST 27, 2009

Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. Marketing is at its peak.

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Silicon Valley Product Startup Product Development 263

Steve Blank

NOVEMBER 2, 2009

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. These are great, but they are not repeatable by a sales organization.

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Lean Silicon Valley Startup RSS 250

ConversionXL

FEBRUARY 12, 2016

Too many choices can actually reduce sales. Similarly, public relations sets to attain some degree of control and influence over the public’s perception of a product/brand. As HBR wrote, “this suggests that the popular strategy of adding premiums to products can sometimes hurt, rather than increase, sales.”.

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crowdSPRING Blog

FEBRUARY 27, 2015

9 Ways Retailers Can Boost Sales With User Generated Content And Social Media – SocialBro crowdspring.co/1Ac0Awi. How LSD Helped Shape California’s Ecstatic Design Legacy | Co.Design | business + design crowdspring.co/1zG71Eg. 50 Lessons I’ve Learned From 50 Episodes of #AskGaryVee Show crowdspring.co/1L0WdqV.

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infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

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Equity Silicon Valley Cofounder Technical Review 40

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. I knew we were selling through a multi-level indirect sales channel. That’s a mouthful to say that our sales people didn’t sell our products directly to a customer. What magazines did they read?

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Silicon Valley RSS Software Review Technical Review 192

www.foliomag.com

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Advertising/Sales. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Web Designer, Sales/Mktg - Md. Sales Executive - New Jersey. -->. --> Grab this swicki from eurekster.com. -->. Sales Meeting. California. Booth-related Services.

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Social Media Rhode Island Media South Dakota 40

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful. Order Here.

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Silicon Valley Product RSS California 122

crowdSPRING Blog

NOVEMBER 13, 2011

To generate sales and revenue? Or does it have to be an actual sale for you to consider it a conversion? For instance you could target your ads only at people in California, who are single, and who’s birthday it is today. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

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Advertising Lean Marketing Campaign 103

Hearpreneur

JUNE 14, 2015

The system is used by over 2000 companies in 30 countries, helping them to achieve better results in almost every digital marketing and sales field. Our sippy cup is made in Riverside, California which we are very proud of. With the sustained and rapid growth of recent years, we expects sales to further increase 30% in 2015.

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crowdSPRING Blog

APRIL 17, 2015

Will Google’s Algorithm Update Affect Your Franchise Sales? Who Is To Blame For California’s Drought? . ‘Liking’ Your Neighborhood Cafe on Facebook is Not Enough, Shop Owner Says dnainfo.com/chicago/201504…. The birth, death and resurrection of American beer: 1873-2014 qz.com/377458/the-bir…. Prepare Your Taxes?

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crowdSPRING Blog

JUNE 19, 2015

Uber Driver Is Employee, Not Contractor, Says California Labor Commission - buff.ly/1Bjyeoa. Why Startups Need to Focus on Sales, Not Marketing buff.ly/1MMwpR3. Smart Money Habits to Practice in Your Startup | by @larrykim – buff.ly/1JYTxNa. How One Leader Turned A Failing Business Around - buff.ly/1MMuzQ7. 1B4DziJ.

Small Business 48

Small Business Design Tennessee Social Media 48