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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. And good news: This tailored approach is vastly more effective than general media campaigns, too! Risk stepping out from behind technology.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns. Enter ShoeDazzle.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

TaskRabbit has (people) making over $5,000 a month in San Francisco," says Craig Shapiro, founder of Collaborative Fund, a venture-capital fund specializing in sharing sites. Inspired in Zimbabwe The founders of Zimride were inspired by drivers in Zimbabwe, who pick up strangers and give them a lift for a few bucks. Thats real money."

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Less is More, More or Less

Steve Blank

And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. And if you actually want to respond to shifting customer behavior by running a new marketing campaign (ads, email, etc.,) Founder Too. it would again take weeks or months.

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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

But without proactive long-term and consistent marketing, businesses die. Avoiding investing in marketing — or even cutting back on it — because one campaign didn’t produce the desired results is a risk you can’t afford to take. It can be expensive, and it’s hard to accurately predict what customers will respond to.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Listen to marketing, its grain, wherever you get your podcast. (00:55):

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. David thanks for joining me.

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