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Social Customer Service Metrics: 3 Case Studies

Duct Tape Marketing

The sheer volume of conversation going on allows businesses to analyze metrics and adjust customer service and marketing based on the numbers (i.e. Online Marketing Specialist, Kenneth Westling, identifies three facets of the Five Guys social media campaign that contribute to its success: Prioritizing customer service.

Metrics 28
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Thankfully, the effect of these types of clicks on your campaigns is minimal. .

PPC 121
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Team-building.

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

He lives in a small town in Idaho, so he can find out from Census.gov how many families live in his town. Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. Then you have an assumed conversion rate. What were the conversions?

Lean 60
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Noonan: The Romney Campaign Needs a New CEO. The quality of conversations can deteriorate when real identities are not provided. Opinion: Leslie Michelson: Doctor to the 1% (and Maybe Someday to You). Bicyclists of a Feather Flock Together. California. Connecticut.

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How to minimize customer acquisition costs

Duct Tape Marketing

Determine Conversion Rate (CR) of your marketing funnel: CR = Number of people who enter funnel, divided by number that becomes paying customers. With rewards, you can create user-generated campaigns. The campaign led to a 225.9% This ongoing campaign works well for Flying Pie. increase in revenue. About the Author.