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When Should a Small Business Hire an Executive Team?

Up and Running

As you find your footing and begin to scale, you might feel ready to hire a formal executive team. What’s right for one company may not make sense for another, but the goal is always the same — to hire talent that will ultimately help the business thrive. When is the right time to hire an executive team?

CTO Hire 163
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I credit my co-founder Eric Frothingham with coming up with our name. 2- Combination of two names. 6- Name describing our story.

Naming 102
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5 Ways To Be A Leader In Social Commerce

YoungUpstarts

by Tal Segalov, CTO & co-founder of Mintigo. So how do you become a leader in social commerce without household name attached to your brand? Hire the right marketing team. This is crucial for businesses to succeed in finding the right customers are the right time. Remember Coca-Cola’s #ShareACoke marketing strategy?

CTO Hire 100
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How to analyze and leverage Google’s guest blogging warning

The Next Web

Based on past experience, the penalty will carry a sweet name (I vote for “One-Eyed Weasel”) and affect any website that has its entire link profile based on guest posts – most of them in medium to low quality websites. Are you finding hundreds and even thousands of search results for guest articles that carry your name?

CTO Hire 138
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Top 40 Startup Posts for August 2010

SoCal CTO

August was a slow month in terms of traffic and I was away for a lot of the month, but there were some really great posts at the intersection of startups, technology, product and being a Startup CTO. Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing.

Startup 191
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Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

Occam's Razor

Michael is not his real name. I get many emails in the spirit of this one and thought it was about time I wrote a proper post about it. Another reason for writing the post now is that it is always a good time to think about your career path, but never more so than the current economic circumstances. Please stick with me.