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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. This is a customer development problem. So What is Customer Development?

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Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. How You Can Benefit from All Your Stress | Heidi Grant Halvorson – Harvard Business Review – [link]. Money matters: why women founders struggle in Silicon Valley | The Verge – [link]. – [link]. ” [link].

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Relentless – The Difference Between Motion And Action

Steve Blank

This required convincing software vendors to move their applications to our unique machine architecture. Oh, and we had no installed customer base. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. – was his job.

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. If you use software like LivePlan, you can create this initial “lean plan” in under an hour and then spend your time where it really matters—on validating your idea.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail.

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Startup Tools

steveblank.com

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

Within these applications how did our customers spend their day? And since the card was useless without any application software, what other software products did they use on it? What reviews did they trust? No one remembered our ads, saw our reviews or had read a positive article about us. Which ones?