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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

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29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

Demand for e-commerce and social media participation is increasing. 8- Shifting our focus on the global market. Yes, our business pivoted as a result of the pandemic by Shifting our focus to a global customer base We shifted focus from offering services within North America's confines to focusing on a global market.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.

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Important Productivity Apps And How They Help Small Businesses Achieve Growth

YoungUpstarts

The tool helps to track and managing all customer information in a centralised manner to help marketing and sales processes with easier lead generation. The app helps with managing campaigns for business brands. From the point of view of productivity, it makes the job easier for the sales team.

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GDPR For Marketing: Everything You Need To Know

YoungUpstarts

Arguably, the likes of Facebook, Snapchat and Google require the user to consent to the sharing of data with a global network. We think it is a positive shift that will cause marketers to think strategically about how they progress their campaigns moving forwards. We need practices in place to control the demand. Final thoughts.

Marketing 100
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9 Product Demo Examples that Stand Out & Convert

ConversionXL

Snowflake is a global data cloud platform offering numerous products to various industries and departments. Global demand and different time zones also mean that one-on-one demos will be resource-heavy and tough to pull off logistically. Meaning you’re one step closer to a new customer than they are.

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B2B Video Marketing: A Strategy for Lead Generation

ConversionXL

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation.