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6 Effective Branding and Marketing Strategies for Your Beauty Business

crowdSPRING Blog

Amalie Beauty is now an in-demand, six-figure beauty business. A massive seventy percent of Glossier’s online sales come from peer referrals. This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign. Get to know your customer. Easily Reproduced.

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What are DOBIs?

Growthink Blog

Any reader of these pages know the author's enthusiasm for private equity investing, both for the entrepreneurial spirit it represents and demands and because as an investment class it has outperformed all others by a wide margin. But unfortunately poor public market performance has adversely affected its return profile substantially.

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Maximizing Profits in the Healthcare Staffing Industry by Susanne Mariga

Mike Michalowicz

The internet bots serve as resume harvesters, building a qualified candidate pool. By focusing on reducing human touches and automating the sales and recruitment process, Angelichio and the Judge Group are able to minimize the cost associated with hiring additional internal staff while meeting their market demand in record time!

CPA 76
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Leading Edge or Bleeding Edge: The Make or Break Difference

Up and Running

Instead, they hit McDonald’s on an exposed flank with their “Hot and Juicy” campaign, centered around delivering larger, fresh (not frozen) beef patties. Stryker’s official plan was to out-flank Hill-Rom’s “for sale” and low-air-loss “rental” market by masterfully developing innovative technologies to create a combination product.

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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. Search almost always takes the cake when there’s already demand.

PPC 48
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8 Keys to Value-Based SaaS Pricing Pages

ConversionXL

For example, Campaign Monitor’s pricing page shows their understanding that customers fall into two buckets: those who need casual use of their email service. With this understanding of who their customers are and which features matter most to them, Campaign Monitor sets prices that both groups are comfortable paying.

Design 119
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Product Lifecycle Marketing: What Matters Most at Every Stage

ConversionXL

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. Introduction. Create product awareness and trial.

Product 124