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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Some networks are highly sophisticated, and organisers disguise their IP addresses.

PPC 121
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Jared Spool: Is Design Metrically Opposed? Observations -> Inferences -> Design Decisions. You may have one observation and then multiple inferences, which would result in multiple design options. The best designers never stop at the first inference. Design: The rendering of intent. Image Credit.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. Simplicity.

eCommerce 133
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7 Web Form Optimization Insights from Testing Hundreds of Forms

ConversionXL

Without having to read the question text, the icons make it clearer that this question is asking us to choose what we’re looking to hire – a developer, a designer or both. Your PPC cost per lead is halved, your content ROI doubles and your landing page conversion rate doubles.

Web 120
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. I’m studying design. Will developers and designers provide services for a piece of the company? We’re considering doing SEO and PPC as well as cold calling to generate leads.

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

and Baidu, are logged by those search engines, along with basic connectivity information such as IP address and browser version. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5:

Analytics 123