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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. Time will tell.

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Pick the Perfect Name for Your Startup

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Frances McInnis is a journalist and crossword enthusiast based in New York City. GE Campaign Turns YouTube Videos and. SCVNGR Makes Major Enhancements to iP.

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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

A semiotic analysis can be part of a checklist when developing a new ad campaign or publishing a core content asset. Start with these three, then develop a chain of sub questions: What does the text say? New York City—the “Big Apple” and a desirable city—is in the very first shot. Shave money.”

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The pioneers of Silicon Valley’s fast culture on how to grow quickly, not recklessly

Reid Hoffman

And Apple used the capacitive touch screen to develop a new paradigm for computing. If you develop a successful business model but don’t scale, someone else will eventually copy that model, scale, and drive you out of business. Microsoft and Apple believed that microprocessors would allow consumers to have their own computers.

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6 Important Startup Trends that Defined 2011

mashable.com

New York City mayor Michael Bloomberg has been trying very hard to raise New York City’s profile in the tech scene. The city appointed its first chief digital officer , Rachel Sterne, in January. That same month, prestigious startup accelerator TechStars announced its first New York City class.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. Check) Stage 2: Develop App. (in

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