Duct Tape Marketing
JANUARY 17, 2014
Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. The right face on your video campaign can foster trust. Crunch the numbers. Video content is easily subject to behavior analytics.
ConversionXL
DECEMBER 7, 2016
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. When you’re launching your PPC search campaigns, you want to keep two things in mind: 1.
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The Next Web
SEPTEMBER 29, 2013
They feel the money can and should be spent on ways to grow the company, so they shift into growth mode by hiring more employees, paying themselves, hiring salespeople, running paid ad campaigns, and spending on overhead. Doing a small-scale test of every one of your marketing/sales campaigns is the exact definition of tinkering.
Occam's Razor
OCTOBER 21, 2013
Depending on the mobile device and browser you are using (for example, Safari since iOS 6), you have already been using secure search for a while regardless of the search engine you use. We can guess our brand terms and product keywords, but the wonderful harvest of category-type, and beyond, keywords is gone.
ConversionXL
SEPTEMBER 17, 2019
Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Are they visiting on mobile? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables.
Startup Lessons Learned
MAY 25, 2020
The choices we make today will reverberate for a long time and if we sow the seeds, we will reap a harvest of plenty and broadly shared prosperity in the new normal to come. Which we know for the holidays, we were ramping up a campaign and we said how can we participate? Here's my conversation with Carl Liebert. Eric Ries : Yeah.
David Teten
DECEMBER 3, 2019
We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico.
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