6 Practical Tips To Upgrade Your Mobile Marketing Campaigns

YFS Magazine

It goes without saying that the mobile web offers tremendous potential for businesses who leverage mobile marketing strategies to gain maximum exposure. Grow Marketing & Sales marketing mobile mobile advertising mobile apps mobile marketing mobile trends

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What Goes Into Creating An Effective Mobile Marketing Campaign?

Duct Tape Marketing

What Goes Into Creating An Effective Mobile Marketing Campaign? I recently wrote a post about the importance of mobile optimization and today I want to expand further on the topic of mobile and discuss mobile marketing and advertising. SMS Campaigns.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. ” In the post they list four charts with data showing how Christmas day is a huge driver of downloads for mobile applications (obviously because many people get new smartphones for the first time).

Why Every Startup Needs a Mobile App

The Startup Magazine

Rather than trying to skimp on the quality of your mobile app in order to save money, you need to hire a reputable and experienced developer to help you out. Here are some of the reasons why every startup needs to have a mobile app.

5 Survival Tips For Mobile App Startups

YoungUpstarts

A couple of years ago, launching an application was all that was needed to be ahead of the game in the mobile software world. Mobile app startups today have to get everything right before they can think about gaining any profits from their work.

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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. by Kassi Belz, president of MassMedia.

This is Why Your Online Marketing Campaign Isn’t Working!

YoungUpstarts

If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. Many companies tackle marketing campaigns without a clear sense of what success is. In order to run a successful online marketing campaign, you need to lay out your goals!

Mastering Mobile Popups

ConversionXL

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. What’s the Size of the Current Mobile Opportunity? Fact: We live in a primarily mobile world. Why is mobile so challenging for marketers?

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Mobile Analytics: Tracking Click-to-Call Mobile Ad Campaigns

Occam's Razor

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! here is how a Click-to-Call ad looks like on your mobile phone (or my Nexus S ): See the phone number?

A Few Reasons To Use Video Production Services In Your Internet Marketing Campaign

YoungUpstarts

Internet marketing campaigns should be focused on search engine results. Finally, people who use mobile devices to browse the Internet love videos too. Without any doubt, marketing is one of the crucial elements of business success.

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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.”

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Why Your Business Needs A Mobile App

YoungUpstarts

Growing numbers of businesses are deciding to build a mobile app to boost their online presence but it’s important to not just weigh in but consider carefully the reasons for doing so before starting. Mobile app marketing. Mobile app marketing is increasingly essential.

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When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé.

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Developing Content for Your Mobile Audience

Duct Tape Marketing

Developing Content for Your Mobile Audience written by John Jantsch read more at Duct Tape Marketing. Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it?

How Mobile Apps Help eCommerce Businesses Develop Faster

Up and Running

But there’s one growth avenue that many ecommerce entrepreneurs neglect: mobile apps. Building a proprietary branded mobile app for your ecommerce business can be one of the most powerful ways to accelerate your growth and develop your business faster.

Should You Outsource Your Company’s Mobile App Development? Here’s Why You Should

YoungUpstarts

Mobile applications are paramount for the success of marketing campaigns today. Mobile devices are one of the leading industries on the planet and through affiliation, mobile applications are one of the most popular means of deploying marketing efforts.

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How to Create a Winning Mobile Site for Your Restaurant

Up and Running

The data confirms it: Local restaurants are the most sought after category on mobile devices, accounting for 65 percent of the total searches. With the spread of mobile technology, the way consumers choose which businesses to frequent has dramatically changed. Offer mobile payment.

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[Singapore] Mobile Marketing To Be Most Powerful Tool By 2015: Experian

YoungUpstarts

If you think your mobile phone is the most amazing device you can hold in your hand, you’re not alone. Of those who have tried and tested the channel (49%), 26 per cent rated their most recent mobile campaign as very effective, and a further 57 per cent rated it as effective.

A Crash Course on A/B Testing Facebook Ad Campaigns

ConversionXL

Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. The Structure of a Facebook Ad Campaign. The image below shows the 3 ‘levels’ of a campaign and describes the purpose of each one.

Supercharge Your Marketing Campaign with Visual Content

Duct Tape Marketing

Supercharge Your Marketing Campaign with Visual Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Injecting visual content into a campaign. It’s no replacement for market research, SEO analytics or blog campaigns, for example.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad.

Affle’s Pinch Mobile Messenger To Help Raise Funds For Special Olympics Singapore

YoungUpstarts

ESPN STAR Sports and mobile media company Affle today announced “Pinch A Dollar for Special Olympics”, a unique corporate social responsibility (CSR) campaign that sees the use of Affle ‘s mobile messaging app Pinch to raise funds for Special Olympics Singapore.

How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign.

Challenges of Growing a Plastic Surgery Practice

The Startup Magazine

However, you need to keep in mind that the results will not be as good as a long-term SEO campaign. Email marketing campaigns. So you might want to add to your practice an email marketing campaign. Mobile marketing. A plastic surgery practice is a bit tough to implement.

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly.

Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

ConversionXL

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. How Can You Improve Your Business W/ Qualitative Feedback from Campaigns?

Official List of Approved Instagram Marketing Tools

The Startup Magazine

In order to manage a successful social media campaign for your business, you’re going to need to enlist some help. It supports multiple social media platforms, so you can track all your campaigns in one place.

Building for Massive Mobile Success: An Ex-Bleacher Report PM on Creating Their Hit App

View from Seed

While we had BR engineers building the APIs that power the app and designers creating the look and feel, we didn’t have any mobile app developers in-house to put the pieces together and make a beautiful user experience.

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Asana Launches a Big Marketing Campaign in Austin

SiliconHills

Asana, a web and mobile software application […] The post Asana Launches a Big Marketing Campaign in Austin appeared first on SiliconHills. By LAURA LOREK Reporter with Silicon Hills News “Work about work” is killing productivity in the workplace, said Kenny Van Zant, an executive with Asana. Too many managers find themselves bogged down with email and meetings about meetings and very little work is actually getting done, he said.

How to Create A Mobile Website That Gets Found By Google

Duct Tape Marketing

How to Create A Mobile Website That Gets Found By Google written by John Jantsch read more at Duct Tape Marketing. Because of this, in order for your website to succeed to it’s fullest capacity today, it needs to work well on mobile devices. Mobile landing page best practices.

The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

Conversion optimization for mobile apps is getting more sophisticated. Stage 2: Optimize Your User Acquisition Campaigns. In fact, half do not measure mobile engagement or ROI at all! The good news is this is changing as more marketers adopt a mobile-first, data-centric approach.

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. Revamp Mobile Metrics to Combat Moneyball.

Should You Build a Mobile App or a Website for Your Startup?

Up and Running

Website, web app, or a mobile app—what would be the right “form” for your business idea ? Since the release of the very first iPhone, everyone has been treating the mobile-first business model as the new gold rush. Did they choose a mobile app or a website?

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8 Ways to Amplify Your Content on Mobile

Duct Tape Marketing

8 Ways to Amplify Your Content on Mobile written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Mobile is becoming a powerful, driving engine in the content world. How can marketers make their content stand out in such a crowded mobile marketplace?

How to Make Digital Advertising Mobile Friendly

Duct Tape Marketing

How to Make Digital Advertising Mobile Friendly written by Guest Post read more at Duct Tape Marketing. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones.

Tech Strategies and Tools to Scale Your Business Efficiently

The Startup Magazine

A scalable cloud infrastructure also depends on supporting mobile devices. Today’s best mobile devices combine support for high-speed connectivity with artificial intelligence platforms that can take advantage of the latest technological innovations.

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How Mobile Marketing is Changing the Face of Events

Duct Tape Marketing

How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Mobile marketing’ Image Credit: Osman Kalkavan. Keeping up with the mobile trend. Mobile marketing at events.

How To Optimize Mobile Pages To Drive Phone Leads

ConversionXL

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. Pillar 1: Turn Your Mobile Landing Pages Into Call-Drivers.

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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

While TBR expects margin growth to be uneven through 2015, revenue and gross profit will continue to increase, due to the ability of its advertising business to monetize the proliferation of mobile devices and maintain its dominance in desktop search.

Building an App Isn’t Enough – You Got to Market It

The Startup Magazine

But finally, you have a mobile app you can be proud of. Many traditional mobile marketing services have yet to recognize that the number of installs isn’t the only key performance indicator (KPI) you should be measuring. So, you’ve built an app. Congratulations!

5 common mistakes to avoid in mobile commerce

The Next Web

Our current culture is riddled with mobile junkies addicted to their tablets and smartphones. Far too many retailers make critical errors when it comes to mobile commerce. Overcomplicating your mobile homepage. The same cumbersome experience holds true for your mobile customers.

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The Top Google Analytics Reports for Assessing Mobile Activity

Duct Tape Marketing

The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. As the use of mobile devices continues to increase, understanding the needs and behaviors of our mobile visitors is increasingly important.

Mobile is Transforming Consumer Retail Behavior

Business Plan Blog

This behavior evolution enables brands to engage their audience multiple times across devices with the same marketing campaign, thus increasing brand awareness, recall and ROI. The Move to Mobile. The consumer market has experienced a rapid increase of in-store mobile usage.