6 Practical Tips To Upgrade Your Mobile Marketing Campaigns

YFS Magazine

It goes without saying that the mobile web offers tremendous potential for businesses who leverage mobile marketing strategies to gain maximum exposure. Grow Marketing & Sales marketing mobile mobile advertising mobile apps mobile marketing mobile trends

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What Goes Into Creating An Effective Mobile Marketing Campaign?

Duct Tape Marketing

What Goes Into Creating An Effective Mobile Marketing Campaign? I recently wrote a post about the importance of mobile optimization and today I want to expand further on the topic of mobile and discuss mobile marketing and advertising. SMS Campaigns.

5 Easy Strategies For A Successful Email Marketing Campaign


Getting started with an email marketing campaign is quite simple. With all of the different email marketing services on the market, you can easily find a company that will suit your budget and cater to the scope of your campaign. Mobile Responsive Templates. Mobile optimized.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. ” In the post they list four charts with data showing how Christmas day is a huge driver of downloads for mobile applications (obviously because many people get new smartphones for the first time).

The Growing Importance Of Mobile Advertising


As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. by Kassi Belz, president of MassMedia.

Why Every Startup Needs a Mobile App

The Startup Magazine

Rather than trying to skimp on the quality of your mobile app in order to save money, you need to hire a reputable and experienced developer to help you out. Here are some of the reasons why every startup needs to have a mobile app.

YouTube Ads: How to Set Up, Run, and Monitor Campaigns


And YouTube mobile ads are 84% more likely to hold attention than TV ads. If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options.

This is Why Your Online Marketing Campaign Isn’t Working!


If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. Many companies tackle marketing campaigns without a clear sense of what success is. In order to run a successful online marketing campaign, you need to lay out your goals!

Mobile Analytics: Tracking Click-to-Call Mobile Ad Campaigns

Occam's Razor

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! here is how a Click-to-Call ad looks like on your mobile phone (or my Nexus S ): See the phone number?

Mastering Mobile Popups


All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. What’s the Size of the Current Mobile Opportunity? Fact: We live in a primarily mobile world. Why is mobile so challenging for marketers?

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Five Tips for Better Mobile Customer Engagement

Up and Running

It isn’t time to stop thinking about customers engaging with your business through a computer, but it’s definitely time to focus on mobile as your first priority. percent of all website visitors came through mobile. Here are five tips for getting that mobile engagement.

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A Few Reasons To Use Video Production Services In Your Internet Marketing Campaign


Internet marketing campaigns should be focused on search engine results. Finally, people who use mobile devices to browse the Internet love videos too. Without any doubt, marketing is one of the crucial elements of business success.

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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.”

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When The Mobile Evolution Turns To Revolution


It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé.

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Why Your Business Needs A Mobile App


Growing numbers of businesses are deciding to build a mobile app to boost their online presence but it’s important to not just weigh in but consider carefully the reasons for doing so before starting. Mobile app marketing. Mobile app marketing is increasingly essential.

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Developing Content for Your Mobile Audience

Duct Tape Marketing

Developing Content for Your Mobile Audience written by John Jantsch read more at Duct Tape Marketing. Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it?

Should You Outsource Your Company’s Mobile App Development? Here’s Why You Should


Mobile applications are paramount for the success of marketing campaigns today. Mobile devices are one of the leading industries on the planet and through affiliation, mobile applications are one of the most popular means of deploying marketing efforts.

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How Mobile Apps Help eCommerce Businesses Develop Faster

Up and Running

But there’s one growth avenue that many ecommerce entrepreneurs neglect: mobile apps. Building a proprietary branded mobile app for your ecommerce business can be one of the most powerful ways to accelerate your growth and develop your business faster.

[Singapore] Mobile Marketing To Be Most Powerful Tool By 2015: Experian


If you think your mobile phone is the most amazing device you can hold in your hand, you’re not alone. Of those who have tried and tested the channel (49%), 26 per cent rated their most recent mobile campaign as very effective, and a further 57 per cent rated it as effective.

A Crash Course on A/B Testing Facebook Ad Campaigns


Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. The Structure of a Facebook Ad Campaign. The image below shows the 3 ‘levels’ of a campaign and describes the purpose of each one.

How to Create a Winning Mobile Site for Your Restaurant

Up and Running

The data confirms it: Local restaurants are the most sought after category on mobile devices, accounting for 65 percent of the total searches. With the spread of mobile technology, the way consumers choose which businesses to frequent has dramatically changed. Offer mobile payment.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad.

Supercharge Your Marketing Campaign with Visual Content

Duct Tape Marketing

Supercharge Your Marketing Campaign with Visual Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Injecting visual content into a campaign. It’s no replacement for market research, SEO analytics or blog campaigns, for example.

Affle’s Pinch Mobile Messenger To Help Raise Funds For Special Olympics Singapore


ESPN STAR Sports and mobile media company Affle today announced “Pinch A Dollar for Special Olympics”, a unique corporate social responsibility (CSR) campaign that sees the use of Affle ‘s mobile messaging app Pinch to raise funds for Special Olympics Singapore.

How to Run Effective Online Sweepstakes Campaigns


It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign.

How to Conduct Mobile UX Research (and What to Do with It)


The number of people browsing and shopping on mobile devices continues to grow. As for ecommerce, projections forecast mobile sales to reach 54% by the year 2021. These realities focus attention on developing websites and UX for the mobile user first.

The Beginner’s Guide to Mobile App Analytics


If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly.

Building for Massive Mobile Success: An Ex-Bleacher Report PM on Creating Their Hit App

View from Seed

While we had BR engineers building the APIs that power the app and designers creating the look and feel, we didn’t have any mobile app developers in-house to put the pieces together and make a beautiful user experience.

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Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)


If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. How Can You Improve Your Business W/ Qualitative Feedback from Campaigns?

Asana Launches a Big Marketing Campaign in Austin


Asana, a web and mobile software application […] The post Asana Launches a Big Marketing Campaign in Austin appeared first on SiliconHills. By LAURA LOREK Reporter with Silicon Hills News “Work about work” is killing productivity in the workplace, said Kenny Van Zant, an executive with Asana. Too many managers find themselves bogged down with email and meetings about meetings and very little work is actually getting done, he said.

Official List of Approved Instagram Marketing Tools

The Startup Magazine

In order to manage a successful social media campaign for your business, you’re going to need to enlist some help. It supports multiple social media platforms, so you can track all your campaigns in one place.

Challenges of Growing a Plastic Surgery Practice

The Startup Magazine

However, you need to keep in mind that the results will not be as good as a long-term SEO campaign. Email marketing campaigns. So you might want to add to your practice an email marketing campaign. Mobile marketing. A plastic surgery practice is a bit tough to implement.

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How to Create A Mobile Website That Gets Found By Google

Duct Tape Marketing

How to Create A Mobile Website That Gets Found By Google written by John Jantsch read more at Duct Tape Marketing. Because of this, in order for your website to succeed to it’s fullest capacity today, it needs to work well on mobile devices. Mobile landing page best practices.

IHG + Gowalla = killer campaign

Jeff Hilimire

I thought I’d share some recent press that the campaign Engauge is running with IHG and Gowalla is getting. While I’m always hesitant to promote too much of the work we do in the Engauge DIG group on this blog, I do want to share this campaign as I think its an example of a great way to use these check-in systems to actually drive revenue (in this case, reservations). Tags: Mobile Social Marketing/Media engauge gowalla ihg

The Conversion Rate that Actually Matters in Mobile Apps


Conversion optimization for mobile apps is getting more sophisticated. Stage 2: Optimize Your User Acquisition Campaigns. In fact, half do not measure mobile engagement or ROI at all! The good news is this is changing as more marketers adopt a mobile-first, data-centric approach.

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution


billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. Revamp Mobile Metrics to Combat Moneyball.

8 Ways to Amplify Your Content on Mobile

Duct Tape Marketing

8 Ways to Amplify Your Content on Mobile written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Mobile is becoming a powerful, driving engine in the content world. How can marketers make their content stand out in such a crowded mobile marketplace?

Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR


While TBR expects margin growth to be uneven through 2015, revenue and gross profit will continue to increase, due to the ability of its advertising business to monetize the proliferation of mobile devices and maintain its dominance in desktop search.

How Mobile Marketing is Changing the Face of Events

Duct Tape Marketing

How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Mobile marketing’ Image Credit: Osman Kalkavan. Keeping up with the mobile trend. Mobile marketing at events.

How To Optimize Mobile Pages To Drive Phone Leads


According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. Pillar 1: Turn Your Mobile Landing Pages Into Call-Drivers.

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How to Make Digital Advertising Mobile Friendly

Duct Tape Marketing

How to Make Digital Advertising Mobile Friendly written by Guest Post read more at Duct Tape Marketing. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones.

Building an App Isn’t Enough – You Got to Market It

The Startup Magazine

But finally, you have a mobile app you can be proud of. Many traditional mobile marketing services have yet to recognize that the number of installs isn’t the only key performance indicator (KPI) you should be measuring. So, you’ve built an app. Congratulations!

Tech Strategies and Tools to Scale Your Business Efficiently

The Startup Magazine

A scalable cloud infrastructure also depends on supporting mobile devices. Today’s best mobile devices combine support for high-speed connectivity with artificial intelligence platforms that can take advantage of the latest technological innovations.

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