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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. He's the co-founder and analyst at near media, where he researches and reports on reputation reviews and local search. Marketing Podcast with Mike Blumenthal. If Google includes an image in your organic results.

Search 78
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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

When you understand these SEO metrics, you can revisit your keyword research and make tweaks to boost your SEO. Once you move into the like phase, you begin to evaluate metrics that cover engagement on your website and social media. Social media engagement metrics also give you insight into the like and trust phases.

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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). If you run an e-commerce site, you want to see which channels are performing the best. Social media. E-commerce report. Read it here.

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How to Optimize Videos for Conversions

ConversionXL

Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. Example: Vidyard. Example: Whiteboard Friday.

Video 48
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. SEO considerations.

Analytics 131
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. A data-driven approach to social media marketing. When it comes to social media , the first thing you need to figure out is where your ideal customer is “hanging out” and to whom they’re connected. Image source ). By Gagan Mehra.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Using A Data Driven Approach To Social Media Marketing. Secondly, please realize that there is a whole world to “social media” that exists outside of Facebook Pages, or branded Twitter accounts.