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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Research the top digital channels for your business today. There is no one best channel for all businesses. Resist the urge to try the latest “hot new channel,” just because all your friends are talking about it.

Marketing 240
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

Sales 120
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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Think of it as a selling effort, not an attempt to fully describe your startup. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). There is no magic that fits all startups, but make sure you touch in each key issue. Executive team.

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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Think of it as a selling effort, not an attempt to fully describe your startup. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). There is no magic that fits all startups, but make sure you touch in each key issue. Executive team.

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Investors Love a Concise Executive Summary

Startup Professionals Musings

Think of it as a selling effort, not an attempt to fully describe your startup. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). There is no magic that fits all startups, but make sure you touch in each key issue. Executive team.

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Introduction to Growth Hacking for Startups

VC Cafe

Paul Graham’s Startup Curve – avoid the “through of sorrow”! Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking isn’t viral marketing (although viral marketing is part of it). First Steps in Growth Hacking for Startups.

API 167
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How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. Determine the best digital channels and marketing objectives.

Marketing 120