Startup Professionals Musings
SEPTEMBER 28, 2012
I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure.
The Startup Magazine
JANUARY 22, 2024
Unlike direct marketing or sales efforts, the impact of PR can be less tangible. However, modern PR firms employ various tools and metrics to track the effectiveness of their strategies, from media impressions and social media engagement to changes in customer sentiment and brand perception.
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Startup Professionals Musings
OCTOBER 2, 2018
In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Set specific objectives, budgets, and metrics for each one. Expand marketing in channels that work and add others. You can’t do everything that you would like, even if you had the money.
Startup Professionals Musings
NOVEMBER 2, 2013
I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure.
Startup Professionals Musings
APRIL 9, 2012
Think of it as a selling effort, not an attempt to fully describe your startup. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). There is no magic that fits all startups, but make sure you touch in each key issue. Executive team.
Steve Blank
APRIL 30, 2009
And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.
Startup Professionals Musings
JULY 9, 2011
I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Define relevant metrics and measure.
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