Channel Engineer Sales Cycle Viral 
ConversionXL
MARCH 6, 2019
The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Stay on brand.
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
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Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Another way is to have unique promotion channels, but these must be scalable. Sales cycles matter though.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Another way is to have unique promotion channels, but these must be scalable. Sales cycles matter though.
Startup Lessons Learned
APRIL 14, 2009
This is an incredible skill, one that most engineers overlook. Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.
www.forentrepreneurs.com
FEBRUARY 2, 2010
This is a little harder to do for channel sales, but still extremely valuable. And a little harder than that for direct sales situations with large deal sizes. We practice it religiously in the engineering team at HubSpot and the insights are always there, highly valuable. Bookings is the pre-cursor to Revenue.
ConversionXL
APRIL 3, 2018
Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Hire & fire – tools to do a job.
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