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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Competing businesses. If you can—great!

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Oh and what do you think is happening to the trackability of all your shortened urls in Social Media that you are not tagging with campaign parameters? Untagged campaigns (search, email, display, social media etc). If they are like every other company that obsesses with PPC and Yahoo! Not a great situation right?

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. If your company isn’t properly aligned, work on opening channels of communication and data sharing. Who is following you on social media? ABM isn’t a quick and easy win.

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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. Simplicity. Minimize them.

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