ConversionXL

OCTOBER 9, 2019

Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation. Possibly gated, since the focus is lead generation. Choosing video types for lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

NOVEMBER 10, 2016

One way to keep up with all of your marketing channels and messaging is to use marketing automation. Done correctly, successful marketing automation will increase your number of leads and conversions. Have a lead generation strategy. If you already have a lead gen strategy, prepare to automate it.

Sales Cycle 69

Sales Cycle Marketing Nashville Social Media 69

Duct Tape Marketing

NOVEMBER 10, 2016

One way to keep up with all of your marketing channels and messaging is to use marketing automation. Done correctly, successful marketing automation will increase your number of leads and conversions. Have a lead generation strategy. If you already have a lead gen strategy, prepare to automate it.

Sales Cycle 62

Sales Cycle Marketing Nashville Social Media 62

Duct Tape Marketing

MARCH 27, 2018

It’s no longer an SEO tactic or simply content marketing. At the risk of sounding like a broken record, content really is now air for your business as it impacts every channel, which elevates how we have to think about it. Content planning has really risen to the strategic level. Content becomes an asset over time.

Aggregator 73

Aggregator Engineer Social Media SEO 73

Duct Tape Marketing

APRIL 26, 2016

No matter how you plan to grow your business content has become the entry point and catalyst for effective growth in most every channel. I outline all channels in this Lead Generation System post ). I’ve written more on this idea of Channel Leverage here ). There are few channels that don’t run on content.

Channel 28

Channel SEO Social Media Advertising 28

The Startup Magazine

JUNE 1, 2021

Below are a few of the clever ways family law firms can keep up with these advancements: Hire SEO and Content Marketing Professionals. Boost your firm’s online presence by creating business accounts in online channels. Fresh companies should use SEO and content marketing to increase brand awareness and get some leads.

Marketing 114

Marketing Technical Review SEO Campaign 114

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts. Latana keeps things simple above the fold.

Audience 156

Audience Video Software Review Conversion 156

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. Lead Generation. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah. I produce content, we're on social media, I speak on stages, I do webinars.

B2B 81

B2B Marketing B2C ChatGPT 81

Brandanew

SEPTEMBER 26, 2016

First of all I am pretty active on Twitter and Facebook I make sure I login in to those social media channels, if not every other social media channel everyday. I am working on it personally and I think in the future, you’ll be able to actually notice some of the changes on the SEMRush blog and on all our other channels.

Social Media 100

Social Media Channel Lead Generation Community 100

Duct Tape Marketing

MARCH 24, 2020

Search remains a major channel for B2Bs, so making sure you have a strong SEO strategy and are running AdWords campaigns is one critical way to get noticed by new prospects. This can be something like an ebook or recording of a webinar, or it might be a checklist or infographic.

Audience 70

Audience Email Partner Networking 70

Duct Tape Marketing

JULY 20, 2017

Contact channels. A Landing page needs to encourage a visitor to undergo an action; this is to inspire the visitor to continue to the website or to capture lead information. Lead generation. Registering for a webinar, product launch updates, consultation, competition entry etc. Contact Channels. Free Trial.

Sales 47

Sales PPC Lead Generation Mobile 47

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. Generating awareness through SEO.

Customer 140

Customer Marketing Social Media CPA 140