www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. Webinars Conferences & Expos. Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? Social Media Community Management Social Commerce Social Integration Social Media Smarts. More Categories. CPM Calculator CPA Calculator Website Optimization ROI Calculator.

Social Media 86

Social Media Media B2C New York 86

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. Lead Generation with Facebook Ads.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

NOVEMBER 10, 2021

What both do differently from typical content marketing pieces is speed up lead generation by directing prospects to a landing page to capture details. Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition.

Advertising 131

Advertising Cost Customer PR 131

Up and Running

SEPTEMBER 22, 2015

Take the time to establish several marketing channels that will get the word out about your business, from social media to live events or webinars,” she says. Focus on SEO by way of good PR. Some services offer press releases for free, and others have nominal fees of less than $500 that can promote lead generation.”.

Marketing 60

Marketing Social Media Startup PR 60

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

YoungUpstarts

DECEMBER 3, 2019

Kartra was mostly built to integrate with webinar software. One feature that you’ll especially love about Leadpages is its unlimited plans that allow you to collect as many leads as possible without charges. Instapage gives you access to elements like headers, footers, Meta tags, as well as descriptions and a wide range of SEO data.

Software 147

Software Sales Startup SMS 147

ConversionXL

MAY 27, 2022

Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets. Marketing teams capitalize on this fact with lead generation campaigns. And they put a lot of stock in them.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

FEBRUARY 13, 2013

For lead generation businesses (affiliates, etc.) For SaaS businesses this generally involves targeting inactive users (users that have gone cold) and for enterprise or service-based businesses this might involve targeting previous customers with a drip marketing campaign. this is often a follow-up or reminder. NO, really!

Email 114

Email Customer HTML Campaign 114

ConversionXL

NOVEMBER 3, 2016

For further reading on B2B goals and measurement, check out this article on better measuring lead generation. Depending on your personas and sales process, your content could be a few different things: Long form content has plenty of benefits, like thought leadership, SEO traffic, and authority building pieces. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MAY 27, 2022

Buyers] looked for one-to-many forums like webinars and online events to learn about the category, what other people are doing in the industry, and who the top contenders are. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. Educates; 2. Empowers; 3.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

OCTOBER 9, 2019

Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation. Possibly gated, since the focus is lead generation. Choosing video types for lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Up and Running

NOVEMBER 2, 2020

Webinars and digital events. Hosting webinars and digital events can be a great way to provide valuable information to attendees while building your construction company’s brand. Webinars can also be lead generators. Additionally, don’t worry about reaching cinema level quality with your content.

Marketing 147

Marketing SEO Advertising Social Media 147

Duct Tape Marketing

AUGUST 6, 2014

Although average close ratios vary by industry and market, if you are in a competitive environment and closing more than 15 – 25% of your QUALIFIED leads you are on the right track! All of these clients were closing their fair share of the leads they were generating. Lead Generation is a Marketing Function.

Sales 64

Sales Lead Generation Marketing Social Media 64

Duct Tape Marketing

SEPTEMBER 22, 2014

Think of Rainmaker as a completely re-engineered WordPress core that also includes the entire Studio Press theme library built on the Genesis framework, SEO tools, landing page creation tools, forum, a podcast module, A/B split testing, and a membership module all locked down with bullet proof WordPress hosting.

SEO 68

SEO Affiliate Web Hosting 68

Duct Tape Marketing

NOVEMBER 10, 2016

Take full advantage of marketing automation (for SEO, lead capture forms, landing pages, reporting) to develop a content strategy that speaks to your leads. Have a lead generation strategy. If you already have a lead gen strategy, prepare to automate it.

Sales Cycle 70

Sales Cycle Marketing Nashville Social Media 70

Duct Tape Marketing

NOVEMBER 10, 2016

Take full advantage of marketing automation (for SEO, lead capture forms, landing pages, reporting) to develop a content strategy that speaks to your leads. Have a lead generation strategy. If you already have a lead gen strategy, prepare to automate it.

Sales Cycle 63

Sales Cycle Marketing Nashville Social Media 63

The Startup Magazine

JUNE 1, 2021

Below are a few of the clever ways family law firms can keep up with these advancements: Hire SEO and Content Marketing Professionals. For family lawyer marketing efforts to be effective, learn the basics of search engine optimization (SEO) and content marketing. Create Your Referral and Lead Generation Systems.

Marketing 104

Marketing Technical Review SEO Campaign 104

Duct Tape Marketing

MARCH 27, 2018

It’s no longer an SEO tactic or simply content marketing. When you put these hub pages together, still include content upgrades, like an ebook or webinar signup, on these pages. I’m currently experiencing great results with something that I’m calling Hub Pages. Content planning has really risen to the strategic level.

Aggregator 74

Aggregator Engineer Social Media SEO 74

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. And these are enterprise SEO brands, large brands, large publishers away with black hat techniques.

Artificial Inteligence 75

Artificial Inteligence ChatGPT Differentiation Technical Review 75

Duct Tape Marketing

FEBRUARY 1, 2018

Looking at your website, website’s structure, your SEO plan, and content or editorial plan, overlap significantly in the category of strategy, and while you have to address them in an integrated way, you also have to start thinking differently about content and how you’re going to use it to meet some of your business objectives.

Customer 72

Customer Marketing Artificial Inteligence SEO 72

Duct Tape Marketing

APRIL 26, 2016

I outline all channels in this Lead Generation System post ). They certainly served a purpose four or five years ago (hello SEO) but no longer. Your post will most certainly help your SEO efforts the chosen topic and set the table for shares and links. (By Content makes your SEO efforts more effective.

Channel 28

Channel SEO Social Media Advertising 28

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Delivers value to top-of-funnel users through various resources and begins the process of engagement and lead nurturing. Your landing page is the make or break of these efforts. Latana keeps things simple above the fold.

Audience 156

Audience Video Software Review Conversion 156

The Startup Magazine

SEPTEMBER 20, 2023

(Image Source: Orbit Media ) Long-form content can be used to build authority, credibility and thought leadership on a topic which is excellent for search engine optimisation (SEO). Meanwhile, short-form content ranks number one for lead generation and engagement. Great for SEO.

Leadership 122

Leadership Artificial Inteligence Social Media SEO 122

VC Cafe

MARCH 15, 2016

Lead Generation. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. Marketing is very important in educating potential customers and scaling the sales team’s efforts through initiatives like email campaigns and webinars.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

MARCH 17, 2023

And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. I produce content, we're on social media, I speak on stages, I do webinars. I mean, you know, for SEO purposes, keyword research for SEO purposes, it just speeds.

B2B 83

B2B Marketing B2C ChatGPT 83

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

Brandanew

SEPTEMBER 26, 2016

Yesterday I was a guest on the writer access webinar channel and that was something that I don’t usually do and that was really different. I don’t have to go to eight levels of approval so that I can be a guest on a webinar. But, you know, we do also use it for lead generation. There are very few hard sells on the blog.

Social Media 100

Social Media Channel Lead Generation Community 100

Hearpreneur

FEBRUARY 12, 2021

Although I started out in SEO, I’ve now branched out in digital marketing, lead generation, and have even co-founded a plant-based food delivery service in London. Hosting famous guests in webinars. Suski, Surfer SEO ! #19- There are no set parameters. Photo credit: Deepak Shukla. Thanks to Micha?

Entrepreneur 139

Entrepreneur Public Relations SEO United States 139

VC Cafe

JANUARY 20, 2014

They are learning to balance the culture clash between IT and Marketing by augmenting measurable digital experiences like video, webinars and Mobile. These tools, together with a disciplined SEO strategy, can complement organic search. These quants work with more vendors than ever, while building their own customized analytics engines.

B2B 111

B2B Technology PPC Marketing 111

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

JUNE 21, 2017

Below the complete system for turning content into leads. Build a lead generating content upgrade for each piece. That’s it – execute on this over the next six months, and you’ll start generating leads. Build a lead generating content upgrade for each piece.

Social Media 62

Social Media Lead Generation SEO Advertising 62

YoungUpstarts

OCTOBER 1, 2014

Study after study shows video is more effective than text in terms of SEO, lead generation, attracting prospects to your website, keeping them engaged while they are there, and ultimately converting them into customers. Create a video (and promote it via YouTube). It doesn’t have to be anything elaborate.

Social Media 187

Social Media Marketing Video Media 187

Duct Tape Marketing

MARCH 24, 2020

Search remains a major channel for B2Bs, so making sure you have a strong SEO strategy and are running AdWords campaigns is one critical way to get noticed by new prospects. This can be something like an ebook or recording of a webinar, or it might be a checklist or infographic.

Audience 71

Audience Email Partner Networking 71

Duct Tape Marketing

AUGUST 29, 2013

2) Demand generation. Improve SEO and Traffic. Generate Leads. Nurture Leads. They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand. Improve brand perception.

Demand 66

Demand Tampa Marketing B2B 66

Duct Tape Marketing

JULY 20, 2017

A Landing page needs to encourage a visitor to undergo an action; this is to inspire the visitor to continue to the website or to capture lead information. Lead generation. Registering for a webinar, product launch updates, consultation, competition entry etc. There are two types of landing pages: Click through.

Sales 48

Sales PPC Lead Generation Mobile 48

ConversionXL

OCTOBER 30, 2021

Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. .

Customer 140

Customer Marketing Social Media CPA 140