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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Many small business owners and young entrepreneurs are intimidated by marketing. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Online Marketing. Display Ads.

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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65
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Small Business Tips: Engaging Customers (Sell, Sell, Sell)

crowdSPRING Blog

And today’s SEO/SEM experts have their own ways of flattery and charm that work to bring in new customers. Create your own channels. There is no rule that any one tactic will work for your business. Related posts: 10 Tips for small business: surveying your customers.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

The cornerstone of any business is that LTV > CAC. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work.

Revenue 60
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5 Tips To Get Your Small Business Online

crowdSPRING Blog

Last year, only 50% of all small business in the United States had a website. When 2011 began, 64 percent of small businesses reported having a website, but that still left an astounding 36 percent of small businesses without a web presence. Do all small businesses need to have a website?

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5 Tips To Get Your Small Business Online

crowdSPRING Blog

Last year, only 50% of all small business in the United States had a website. When 2011 began, 64 percent of small businesses reported having a website, but that still left an astounding 36 percent of small businesses without a web presence. Do all small businesses need to have a website?

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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. It is often used interchangeably with SEM, or “Search Engine Marketing.” PPC or SEO?

PPC 81