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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.

Metrics 150
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106
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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110
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How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

Logan Young and Dennis Yu decided to take the opposite tack with BlitzMetrics , building the business on reliable methods they’d developed themselves with proven results. Young and Yu realized quickly that a high churn rate plagues the digital marketing space. “A We have to show actual versus perceived value,” Young says.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

This provides us more time to develop meaningful relationships with prospects and customers. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. Tribe Capital has developed A Quantitative Approach to Product Market Fit. .

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How to Write a Business Plan for a Subscription Box Service

Up and Running

Keeping your buyer persona in mind can help you as you develop your marketing and sales plan, and think through crafting messages to potential customers that will compel them to convert, or subscribe to your box. Key metrics. Going smaller, use key metrics to ensure that your business is on track to reach your milestones.