ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics 150

Metrics Cost Acquisition Startup 150

crowdSPRING Blog

OCTOBER 18, 2013

Chicago’s startup engine roars | Chicago Tribune - crowdspring.co/16aYZLL. 6 Ideas to Reduce Your Product’s Churn Rate We Found to Work - crowdspring.co/1grCDHI. 6 Ideas to Reduce Your Product’s Churn Rate We Found to Work - crowdspring.co/1grCDHI. After Twitter and Square, What is Jack Dorsey’s Next Move?

Social Media 92

Social Media Small Business Design Media 92

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. The PR firm helpfully left out that context.)

San Francisco 154

San Francisco Metrics Lean PR 154

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. For example, PR doesn’t scale. Churn rates are another metric that can get harder with scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Impact of the recession on SaaS Sales&Marketing pr. Laughing Out (c)Loud.

Software Review 48

Software Review North America Europe Metrics 48