ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He's the founder and CEO of marketing AI Institute, founder of PR 2020 HubSpot's first partner, agency HubSpots and sponsor of this show. They just didn't know where to go to get the information.

Artificial Inteligence 88

Artificial Inteligence Marketing Cofounder SMS 88

Both Sides of the Table

MAY 21, 2011

Will you get the TechCrunch bump, the tier-1 VC anointment, followed by great PR firm support and then the NY Times or WSJ story that follows? Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? Healthcare information?

Churn Rate 309

Churn Rate IPO Open Source PR 309

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. They have access to a wealth of information to make informed choices about a brand’s social and environmental impact, customer safety procedures, and purpose.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Churn rate was high for a service that many organizations saw as a “nice to have.”

PR 120

PR B2B Lean Audience 120

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. News publications print vanity metrics because they want to give their readers information about the companies they cover. The PR firm helpfully left out that context.)

San Francisco 154

San Francisco Metrics Lean PR 154