Remove Clickthrough Remove Curation Remove Design Remove Product
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

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How to win with marketplaces: The three success factors

The Next Web

Matching: Curation of products/service. When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well. Trust: Curation of participants. AirBnB is an example of a player in a high-risk category, that succeeded because of its ability to curate its participants.

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53 Ways to Increase Conversion Rate

ConversionXL

Design a clear user flow. Show product videos on product pages. improvement on product page after they featured a discount sticker. Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. Show product images in site search box. Show product videos.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Imagine you had a client who sold interior design services and wanted to run a display campaign. With this data, you can move away from the “post everything we publish” Facebook strategy and instead curate high-performing content based on past performance. category page for website reviews); Related to ecommerce or design (3.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. Imagine you had a client who sold interior design services & wanted to run a display campaign. Related to eCommerce or Design (3. persuasive design).

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Product Friday: Monetizing Content is a Product Problem

This is going to be BIG.

What Apple proved, and what I suspect is the issue with web content, is that monetization was a product problem. It's still largely a desktop experience driven and produced by publishers clinging to siloed production and consumption experience. If I just start randomly sharing, and the clickthroughs are low, I pay full fare.

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