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The Definitive Guide to Video Prospecting

ConversionXL

If you’re running a fashion eCommerce store for example, you’ll want to know: Does your offer attract more men or women? To go back to our fashion eCommerce example, you can have a customer persona called Lucy—an 18-year-old girl with an interest in fashion. The first metric is video views.

Video 141
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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Get the Ecommerce Traffic Report. They chose 12 different strategies to drive traffic to find the one that converts the best. Custom Report Sharing.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Themes Improve Quality Score and Ad Rank Metrics. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). None of those metrics are magic bullets to real ROI, but they can be used to improve performance.

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How to Optimize Videos for Conversions

ConversionXL

Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. This enables you to get reach on both, but prevents SEO cannibalization. Product Pages. A picture shows you what it is.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. 7 Ways that Predictive Analytics Is Transforming Ecommerce. category page for website reviews); Related to ecommerce or design (3. high converting ecommerce site; 4. Image source ).

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Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Lean Marketing: Basic Metrics You Should be Watching. Will Google’s Mobile-Friendly Website Search Ranking Kill Your SEO? Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site crowdspring.co/1Hs8VOw. crowdSPRING Blog – bit.ly/1CHJc3M.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Related to eCommerce or Design (3. high converting ecommerce site. Recommended Reading: How to Analyze Your Facebook Metrics To Improve Your Marketing.