ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act? Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. A leading home-finance company, for example, implemented an “executive dashboard” that eventually grew to encompass nearly 300 measures. Content sites.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

SEPTEMBER 11, 2014

includes an an immediate reward as a click incentive with “instant approval” on “preferred financing” Multiple ads can be created to call attention to different aspects of the model. Themes Improve Quality Score and Ad Rank Metrics. Our example ad: mentions the core brand, Ford, multiple times.

PPC 114

PPC Matching Technical Review Search 114

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Mary Meeker presents some great insight into the future growth potential of mobile in her Web 2.0 Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

APRIL 6, 2016

Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48