article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager.

B2B 94
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

includes an an immediate reward as a click incentive with “instant approval” on “preferred financing” Multiple ads can be created to call attention to different aspects of the model. After the research phase, you probably have a ton of keyword ideas, which is great! mentions the specific model, the Focus, twice.

PPC 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Definitive Guide to Video Prospecting

ConversionXL

If you do videos in-house, you’ll need to finance buying (or at least renting) cameras, mics, and other equipment. This is a great example from Ahrefs: Now, here’s the thing: Ahrefs is an SEO tool and it can’t be used to find emails. Better equipment. Less micromanagement for you. Conclusion.

Video 141
article thumbnail

When “Free” Converts (and When It Doesn’t)

ConversionXL

Many personal-finance and food bloggers actually encourage the practice. Buy Tax Free” increased clickthrough rate by 49.85%. Instead of “Free Guide,” they used “SEO Guide” in the subject line. In specific, Costco is famous for its free samples. But how does it affect the bottom line? Image Source.

France 48