Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. Reference a recently-launched product.

Curation 44

Curation Lead Generation Technical Review Email 44

Duct Tape Marketing

JUNE 7, 2015

Without it, you would be missing out on the countless people that search for your industry and product online. With that, you have a lead that is not only well informed about your brand and product, but has also expressed interest in learning more. Another strategy is to offer an eBook or White Paper in exchange for the information.

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Lead Generation Widget Curation Email 28

Duct Tape Marketing

DECEMBER 13, 2011

Other marketplaces such as Amazon, Etsy, Buy.com and eBay are moving toward socializing your product search and becoming decision engines. Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. Customer service goes community. Mobile powers local.

Small Business 67

Small Business Social Bookmarking Social Media Social Network 67

YoungUpstarts

AUGUST 2, 2015

Use social networks to engage with community. Content marketing helps people to discover your product service online through search or social media. FAQs, technical support forums, and other platforms assist customers with product issues. Create + Curate Customer-Centric Content. white paper? Consideration?

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Technical Review Social Media SEO Curation 100

crowdSPRING Blog

MAY 25, 2010

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. I like sites that curate well.

Canada 74

Canada Spain Ruby Community 74

Steve Blank

DECEMBER 12, 2016

Few consider opportunities to make the world safer with the State Department, Department of Defense, Intelligence Community or other government agencies. These solutions, called Minimal Viable Products (MVP’s), are what allow the teams to become extremely agile and responsive. This post is a continuation of a series.

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Silicon Valley Lean San Diego Agile 191

Steve Blank

DECEMBER 12, 2016

Few consider opportunities to make the world safer with the State Department, Department of Defense, Intelligence Community or other government agencies. These solutions, called Minimal Viable Products (MVP’s), are what allow the teams to become extremely agile and responsive. This post is a continuation of a series.

Silicon Valley 120

Silicon Valley Lean San Diego Agile 120

Duct Tape Marketing

SEPTEMBER 5, 2014

But product pitches often perform far worse than presentations that contribute more value. If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. Your response should feel like community service and be adapted to your personal brand. Or as an excellent content curator.

Marketing 71

Marketing Social Media Curation Boston 71

Duct Tape Marketing

MARCH 17, 2017

Whether you create content or curate it, you have to ensure that it serves a purpose. It gives them something to talk about and connect with their community. Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content.

Technical Review 47

Technical Review Social Media Video Search 47

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. They already know about your product, and now they’re evaluating whether it’s for them. This person is more likely in the consideration stage.

Customer 140

Customer Marketing Social Media CPA 140